Welcome & Why We Built This
This is where every Marketing hire at Senzary starts. Not a tutorial — a working briefing.
You're walking into a company where the work is real, the systems are live, and the standard Eric holds is simple: every claim ships with proof. For this track that proof lives across WordPress, LinkedIn, Google Analytics, Google Tag Manager.
Three laws govern everything you'll do here:
1. **Story plus proof plus next step.** No claim without proof. A status update is not real without the artifact (URL, screenshot, file, ticket). Eric will ask for it. Have it ready. 2. **Skills do the structural work, you do the judgment.** `commercial-manager`, `partnership-discovery`, `agenda-manager` — these do the heavy lifting. You decide what matters and what ships. 3. **No generic next steps.** "I'll keep an eye on it" is not an answer. Every item carries an owner and a date or it gets escalated.
By the end of this chapter you'll know the core skills that power the Marketing motion, the systems you must be fluent in, and the exact prompts Eric uses to drive his own day.
How Eric talks about this
“load commercial-manager and run the standard motion”
This is the load phrase. When you say it, the skill engages: it reads its triggers, pulls referenced docs, and prepares the structural work. If you skip the load and just describe what you want, you get a generic answer.
“story plus proof plus next step”
This is the rule that distinguishes a Senzary update from a vendor update. Story plus proof plus next step is non-negotiable. Eric will not act on a status that lacks proof.
“no generic next steps”
Eric corrected me here. Early on I tried 'we should monitor this' as a next step. He killed that pattern. Every item has an owner and a date, or it doesn't exist.
Try these exact phrasings
Try it yourself
Pick any open item from WordPress that falls in your track. In ≤300 words: name the skill you would load to advance it (must be one of ['commercial-manager', 'partnership-discovery', 'agenda-manager']), name the next action with an owner and a date, and paste the WordPress record URL as proof.
- names a real skill from this track's required list
- names a concrete next action with an owner and a date
- includes the WordPress record URL
Quick check
1. Which skill is loaded for Marketing morning work?
- a. commercial-manager
- b. smart-industry-architecture
- c. thingsboard-pe
- d. create-skill
Reveal answer
commercial-manager is the primary load for this track. The triggers for it match the day-1 morning motion.
2. What makes a status update real in Senzary?
- a. A confident summary
- b. A link to the artifact
- c. A meeting follow-up
- d. An emoji reaction
Reveal answer
'Story plus proof plus next step' is the rule. No claim without proof. A link, a screenshot, a file path — something verifiable.
3. What's wrong with 'I'll keep an eye on it' as a next step?
- a. Nothing, it's fine
- b. It hides the decision
- c. It's too long
- d. It's not in Spanish
Reveal answer
Generic next steps hide whether the work is real. Every item needs an owner and a date or it gets escalated.
Built 2026-07-31 · 3 teaching moments · 3 prompts